Quantum Key No. 7 - Increase Customer Lifetime
How to Secure Your Customers for Life
It’s a prime rule of selling success: You need to make repeat sales. The reason is simple. It’s much less costly to sell a captured customer than to spend time, money and resources on finding new, cold customers. Estimates vary, but it can be safely said that finding a new customer can be 5 to 10 times more costly than simply selling an existing customer.
Experienced sellers know that nothing is more valuable than their own “House List” –the database of customers whom you have already sold, gathered deeper information about, and who already know you.
People are far more likely to buy from a business or person they already know. It’s just plain common sense to take advantage of this, build relationships, and deepen your relationships with each captured customer. So Quantum has 38 tips to help you do just that.
If you'd like to know how to implement any of these strategies just speak to a Quantum Business Development Specialist.
WHAT TO DO NEXT
To find out how we can help you and your business, either call one of the numbers below, click on ‘Contact Us’ at the top of this page, or if you have already spoken with a Quantum Business Development Specialist please contact them directly.
UK and Ireland: +44(0) 1306 646898 Australia and New Zealand: +61(0)2 8456 0400 Portugal: +351 253 277428
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